Editorial Mission
Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 5.1
AMA Members have access to all Journal of Public Policy & Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Special Issue
Generative AI: Promises and Perils
How should individuals and firms address the growing use of GenAI, and which types of policies are necessary to ensure its promise is not overcome by its perils? Check out the latest research on this topic in this Journal of Public Policy & Marketing special issue.Â
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Research Curation
Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
Sensory, cognitive, behavioral, and social dimensions in inclusive marketing can enhance consumer loyalty, elevate brand reputation, and advance social equity, building a marketplace where people of all abilities feel included.
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special issue
Journal of Public Policy & Marketing Special Issue: Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
This special issue features scholarly explorations of marketing actions, policy enactments, and consumer behaviors to end war, create peace, and enhance sustainable well-being for people, societies, countries, and our planet.
For Authors
Featured
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special issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
Additional Resources
Research Curations
- Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
- JPP&M Articles on Political Activity, Marketing, and Public Policy
- A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
- What Exactly Is Marketing and Public Policy?
- A Curation on Pharmaceutical Marketing and Agenda for Future Research
JPP&M Videos
Special Issues
- Generative AI: Promises and Perils
- Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
- TCR Impact
- Meta-Analyses and Systematic Reviews in Marketing and Public Policy
- Marketing to Prevent Radicalization
- Pharmaceuticals, Marketing, and Society
- The COVID-19 Pandemic through the Lens of Marketing and Public Policy
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